Kybernetika 55 no. 4, 714-726, 2019

Multiagent opinion dynamics influenced by individual susceptibility and anchoring effect

Zihan Chen, Yu Xing and Huashu QinDOI: 10.14736/kyb-2019-4-0714

Abstract:

This paper studies a new model of social opinion dynamics in multiagent system by counting in two important factors, individual susceptibility and anchoring effect. Different from many existing models only focusing on one factor, this model can exhibit not only agreement phenomena, but also disagreement phenomena such as clustering and fluctuation, during opinion evolution. Then we provide several conditions to show how individual susceptibility and anchoring effect work on steady-state behaviors in some specific situations, with strict mathematical analysis. Finally, we investigate the model for general situations via simulations.

Keywords:

opinion dynamics, individual susceptibility, anchoring effect, steady-state behavior

Classification:

91C99, 91D30, 91E99

paper.pdf

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